We are Natural Rubber experts


Our teams include analysts, quality assurers, traders and many more besides.

The Group’s humble beginnings in 1981, and the legacy left by Chopra family leaders throughout our history continue to inspire us today. We have a past to be proud of, and a future to look forward to. We pride ourselves on finding solutions that work for every unique customer we work with. But we believe in continuous self-improvement, and our experts strive to innovate throughout the supply chain. Our sourcing and buying network extend to hundreds of farmers, either directly or through intermediaries.

We source from large-scale farmers, but the vast majority comes from smallholders. Throughout the year, our team is based on the ground, in as many production areas as possible. The major procurement areas include Kerala, Karnataka, Tamil Nadu, Tripura and Assam, whereas the smaller producing states are Nagaland, Meghalaya, Mizoram, Arunachal Pradesh and Manipur. We help the farmers to improve their quality and in-turn fetch more price for their produce.

We are suppliers

Our sourcing and buying network extends to hundreds of farmers, either directly or through intermediaries. We source from large-scale farmers, but the vast majority comes from smallholders. Our teams are based on the ground, all year round, in as many production areas as possible. The major procurement areas include Kerala, Karnataka, Tamil Nadu, Tripura and Assam, whereas the smaller producing states are Nagaland, Meghalaya, Mizoram, Arunachal Pradesh and Manipur. We help the farmers to improve their quality and in-turn fetch more price for their produce.

Our Products

We strive for nothing less than excellence


To us, excellence means a constant desire to be better, to get better, constant state of improvement. Perfection means the final state, spotless, nothing more can be added or subtracted from the achievement…only that , there’s no such in this world. Anything that is, was already here and will be improved upon whether we like it or not.

We believe in the Japanese concept of Kaizen, meaning continuous self-improvement, and strive to implement this each time we serve our customers. We are open to feedback from our employees as well as customers, which helps us build a better relation and improve our processes.


Ethical Profitable Growth

To achieve this, we strive to continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards and giving due importance to planet and people around us. The high quality of our personnel is our greatest strength. Their resourcefulness, professionalism and dedication make our firm competitive and well positioned for ongoing success in the long term.

The company’s owners and employees are responsible for developing, approving and implementing plans and actions designed to achieve corporate objectives. We are process driven and give as much importance to the methods as to the results. The Company’s owners as well as employees strive to observe the highest standards of integrity in the conduct of business.

Outlook For Rubber


Let’s start with examining the demand outlook for our products. Demand for rubber remains robust, and we expect continued growth in the decades ahead. An obvious driver of this demand growth is population. The global population is forecasted to grow from about 7 billion today to approximately 9 billion 25 years hence. Further, increase in living standards is going to play a major role in the demand growth. According to research by the Brookings Institution, the global middle class is expected to more than double by 2030. This is good news. It means longer, healthier and better lives for billions of people. As incomes in the developing world increase, more and more people will have access to consumer goods, automobiles and appliances, hence more demand for Rubber.